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You may be tempted as I was to podcast instead of blog all of your medical material, but medical podcasting is best done judiciously, like all podcasting. Your listeners will struggle with some audio material, which they could have easily skim read, but some material really packs the most punch — leverages this medium like a lift under a half-ton truck — when podcast.
And sometimes, medical podcasting is NOT about “podcasting your passion.”
Today’s show discusses 3 criteria that I apply to pick when material is best “sung” as opposed to typed:
- Would you meet someone in a coffehouse to talk about it?
- MUST your listeners time or place shift getting your info?
- Can you distill it into a “nugget?”
As I’ve mentioned in previous shows and entries, the distilling process also helps in show planning. You can take a single theme or insight, and build an entire episode around expanding upon it. Too many bullet points, though, and you risk listener fatigue (and your own eyeballs crossing).
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