Much as it kills me to admit it, as a podcaster and medical director with 20:20 hindsight, I’d say that podcasting should be secondary to blogging for super busy medpros.
That’s a painful admission for a dyed-in-the-wool podcaster. I came to medical podcasting a year ago, and blogged as an afterthought (I thought quickie shownotes were proper blog posts). I love podcasting, but when putting on my director’s cap, there are time management realities about podcasting that are hard to overlook. Podcasting does take extra time and recording equipment to do, so assuming you’re time constrained…you may want to choose the alternative.
But thankfully, there’s a catch.
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I’ve alluded to this particular nugget before: sometimes, the most efficient and economical way to do something is to pay someone else to do it.
I started into blogging and podcasting about a year ago, after several months of studying them and getting my interest piqued. I took the “physiology” approach to learning, namely, trying to understand the mechanics of every facet, so I could do it all and understand what went where: the hardware, the software, the web hosting and file transfers — everything.
It took me about 3 months to put out a decent quality podcast, about 3 more months to generate content reliably and smoothly, and about more 2 months to apply the medical podcasting lessons towards getting started in medical blogging. I say “started,” because after thinking more like a writer and designer than a busy medpro, I realized something pivotal: a podcast shownote is NOT the same thing as a well-written medical blog entry.
And THEN I took up marketing and SEO.
Back to ground zero, again.
If you’re just starting to seriously blog for your medical practice, and are interested in saving many moons of trial and error (and want to transition into medical podcasting), check out this free resource by the professional blogger, Yaro Starak. As a 55-page ebook, it’s not specific to medical blogging, but it’s the most succinct one stop shop I’ve found about setting up and running a blog, and the core principles of successfully — and profitably — marketing it. [click to continue…]
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If this is your first time back to the website, welcome to its revamped look!
Courtesy of the Cutline 1.1 theme for WordPress by Chris Pearson, it features what for me was a more readable layout and font size, plus a cleaner look (echoed by my colleagues and family). I’m still a fan of the prior theme, Connections Reloaded 1.5, for its modernity and elegance, but both Cutline and its sister theme, Copyblogger, focus on straightforward lines and ease of customization.
Mark Jensen, On Podcasting Microphones
A reminder: P4MP isn’t about podcasting to increase your practice’s profit (at least, not only), it’s about getting your medical podcasts up and running as quickly as possible and sounding as good as possible, regardless of topic. The recent shows and posts are part of an important series on income optimization, but today’s interview gets back to a universal - What gear do you need, to get that pro sound that any podcaster wants?
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In case you’ve been sleeping in a cave these past few years, here’s a newsflash:
How people utilize and pay for medical services is mutating.
Rapidly. Like a freight train that changes boxcars at every stop.
And if you’re not careful about keeping up with it, that train is going to run your medical practice over — or leave you behind, at the very least. [click to continue…]
