Make a quality medical podcast, without podcasting taking over your life.

 

 PMP #5 - Active Income And Your Medical Podcast: Play Now | Play in Popup | Download

Absolutely. And today’s show goes into 3 ways — and the ONLY 3 ways — to do it.

Specifically, I expand on Show #4’s theme of Making More Money for your medical practice via podcasting, mainly via active income, which is how most medpros traditionally get paid.

I define and contrast active and passive income, and explain that while passive has greater potential, active income is much easier to implement and can show a quicker return on investment. [Read more →]

As I’ll be discussing shortly in the next show this week, some things are best blogged, while others are best podcast. Designing your website to draw and retain more patients definitely falls in the “read all about it” category.

The key is to have a clean, smart looking website that will represent your practice on the internet — or at least your podcast, if you’re only looking to park your shows there. [Read more →]

Not everything belongs in a podcast, medical or otherwise.

I’m finding that out the hard way (or perhaps it’s ultimately the easier way) as I do show prep for the next few episodes. Using FreeMind to generate ideas and link them coherently, I quickly got in way over my head.

The show topic — show series, really — deals with one of THE hottest topics in the podosphere since podcasting began, [Read more →]

 

 Show #4 - Making More Money: Play Now | Play in Popup | Download

…or more accurately, “to make friends, influence people, and make more money.” But MMM is more compact.

Even if monetizing your podcast is unimportant, you will learn more about equipment choices, show planning, communicating effectively with your listeners, and getting your message heard, by looking through the lens of a marketing mindset, than through almost any other means. [Read more →]

 

 Show #3 - Podfading: Play Now | Play in Popup | Download

A very real risk to be avoided, but also acknowledged as something any of us are subject to. Even Mark Jensen of PodSqod admits to feeling the tug of that black hole, and he podcasts nearly every day for a living. Podfading is less about podcasting than it is about human nature.

The usual way of looking at this - the disappearance of a podcast as “real life” intervenes - does describe the phenomenon, but probably isn’t enough to avoid it, just like “knowing” that being overweight is a matter of eating more calories than you work off generally isn’t enough to help you lose weight. [Read more →]

 

 Show #2: Play Now | Play in Popup | Download

Hopefully the holidays find you healthy…and looking forward to some possible podcasting gear purchases. Today’s show is a bit long at 37:29, but its focus is on the why’s and wherefore’s you should consider when picking out a quality gear base. (FYI, I use BSW as my supplier, and if you go to them through our sister podcast, PodSqod, you can get a discount coupon code that refreshes monthly.)

Three conceptual points:

1) For a pro sound, you won’t need to spend a ton, but you’ll have to spend some. [Read more →]

 

 PMP #1b: Play Now | Play in Popup | Download

Mark Jensen, of PodSqod and Studio1A Productions, appears in this episode instead of at the tail end of the former one, since both shows are pushing 20 minutes in length.

Mark describes his broadcast radio and audio/voiceover background, and we both discuss his unique qualifications in improving the audio sound of busy or professional podcasters. Especially for medical professionals, a “pro sound” is critical to good impressions for listeners who are patients. [Read more →]