The previous post outlined the method I use for basic medical podcasting:
- Get a hardware box (a “vocal strip” or “mic processor”) to professionally clarify your sound.
- Use cart software and a one-take recording technique to put your show into its final form while you dictate it.
- Briefly dash-off a show note while the audio compiles.
This works terrifically for the majority of medical podcasting needs — you only need half an hour of work to record a 20 minute show, and get a pro audio sound throughout.
The process I’m actually using these days is the opposite, what I call “reverse podcasting“: start with the writing, then finish with the audio.
It actually takes longer — anywhere from 1-3 hours per article, currently — but makes better use of blogging’s 2 great strengths: easy content creation, and SEO enhancement. Reverse podcasting also allows you to update your content in layers. You start with the writing that you can create at any time, no matter how noisy your environment is. And if for any reason you never get around to recording the podcast, you still have a quality blog post.
Podcasting’s Technical Limitation
It’d be wonderful if recording a podcast were as easy as scribbling down a memo.
But it ain’t gonna happen anytime soon, if ever.
…it’ll be easier to generate traffic to your website — and attract the attention of new patients using search engines to find you — with a few dozen articles in 2 months, as opposed to 2 monthly podcasts.
Even if you could put a mic processor, mic, headphones, and mixer into your wristwatch and have it always ready to record your flashes of brilliance, you’d still be limited by the noisiness of your environment. Aside from on-site reporting, where background ambiance is expected, most of your podcasting will have to wait until you can return to your recording rig and “clean room.”
Blogs, however, can be updated anywhere you can write, whenever the inspiration strikes you — in an airport, your office, or a coffeehouse. Once you get used to writing, you can crank out fresh posts as often as once a day. This isn’t necessary if you’re creating content for your existing patients. But it’ll be easier to generate traffic to your website — and attract the attention of new patients using search engines to find you — with a few dozen articles in 2 months, as opposed to 2 monthly podcasts.
The Method
Reverse podcasting goes like this:
- Fire up your blogging platform and start writing. Take advantage of blogging’s ease and just vomit all those ideas onto the page.
- Corral them into good copywriting form. This is an art unto itself, but there are surprisingly few finite rules. Use the active voice. Keep your sentences short. Keep paragraphs to 5 lines or less. Write a great title. Break up your article into easily skimmed chunks. Use your doggone spellchecker. I recommend blogs on blogging like Copyblogger, my personal favorite, or more directed resources like Yaro Starak’s.
- Devote a modicum of attention to SEO. Spend some time optimizing your text for the search engines. Include keywords that your readers would use to find you, your article, or your podcast, in your first few lines when possible, and in your title. If you’re on WordPress, strongly consider an SEO optimizing plugin to tweak your keywords, tags, and title formatting. This, too, is a semi-arcane but fascinating art; see #2 above for excellent articles on this step.
- Finally, record and post your podcast. Use the principles from the previous post, no reason to make this part any less efficient. Do it in one pass, render it to an mp3, and attach it to your blog article.
The podcasting should flow smoother with this method, since you’ve worked through the ideas in much greater detail with your writing and editing. The emphasis is on the article, which may work better if your strength lies with writing, or you need easy, frequently updated content for SEO or traffic reasons.
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Medical Podcasting Method Write :The Medical Blog Post FIRST this blogs more informative and very useful for medical podcasting.Thank for information….