How To Improve Your Medical Blogging In ONE Step

I’ve alluded to this particular nugget before: sometimes, the most efficient and economical way to do something is to pay someone else to do it.

I started into blogging and podcasting about a year ago, after several months of studying them and getting my interest piqued. I took the “physiology” approach to learning, namely, trying to understand the mechanics of every facet, so I could do it all and understand what went where: the hardware, the software, the web hosting and file transfers — everything.

It took me about 3 months to put out a decent quality podcast, about 3 more months to generate content reliably and smoothly, and about more 2 months to apply the medical podcasting lessons towards getting started in medical blogging. I say “started,” because after thinking more like a writer and designer than a busy medpro, I realized something pivotal: a podcast shownote is NOT the same thing as a well-written medical blog entry.

And THEN I took up marketing and SEO.

Back to ground zero, again.

If you’re just starting to seriously blog for your medical practice, and are interested in saving many moons of trial and error (and want to transition into medical podcasting), check out this free resource by the professional blogger, Yaro Starak. As a 55-page ebook, it’s not specific to medical blogging, but it’s the most succinct one stop shop I’ve found about setting up and running a blog, and the core principles of successfully — and profitably — marketing it.

Most important, it addresses changing your thinking about blogging — very helpful for medpros, coming as we do from a “nose to the grindstone” and “just do more” mentality. It’s not enough to get more efficient at medical blogging — which is to enhance and not replace your medical practice, after all. You want to study the mindset of those who blog for a living.

As I’ve noted before, even if you’re not planning to monetize your website, it’s helpful taking a page from those who are financially motivated to optimize their sites’ appearance, readability, and popularity on the internet. Ultimately, applying some of those tactics to your own blog will attract new patients and better meet the needs of existing ones — which WILL lead to a more profitable, stable practice.

And if you are interested in gaining extra passive income through your medical blogging and podcasting efforts, Yaro discusses that in detail as well (in fact, his material assumes this).

Links to his free ebook as well as the related mentoring course are affiliate links (meaning I receive compensation if you click to Yaro’s site through here), but I believe the quality of the material speaks for itself; it really resonated with many of the lessons I learned independently, via nearly a year of trial and error. And again, via the long road taken, I’ve become a believer in accessing expert counsel, since my time is worth more than almost anything.