From The Podcast And New Media Expo
The 3rd annual Podcast And New Media Expo is proving to be as much of a blast as last year — shame on you if you couldn’t attend.
The sessions, or classes, are very much like a medical convention’s: you can attend any of them, and different themed sessions are all running simultaneously: Podcasting 101, Attracting/Growing Your Audience, Business & Monetization, Advanced Creation Techniques (like videocasting), and New Media For Special Interests (like education, or non-profits). Combined with the Podango network’s mini-convention sessions on the showroom floor, that makes about 60+ sessions over the two and a half days of the conference, and all are applicable to some aspect of medical podcasting.
I’ll discuss the Expo in future posts, but here are some notable highlights:
- an emphasis on production streamlining, and getting a pro sound
- making and distributing videocasts
- liability issues when speaking to the public
- Jason Van Orden’s stellar talk on providing value to your audience
- the Aphex 230, omigosh (full review to follow)
This second year, I spent less time in the classes (they are all recorded and available to attendees for later download), and more time networking on the floor. Seeing familiar faces and how they continue to evolve with the medium, like David Lawrence of Finding Your Natural Voice and The David Lawrence Show, Mark Jensen of PodSqod, and the aforementioned Jason Van Orden of Internet Business Mastery and Podcasting Underground, is always heartening.
I’ll also be posting a podcast on my interview from the floor of Tee Morris, of Podcasting For Dummies fame, and Cirina Catania, who will bring years of radio and video production experience to her new podcasting efforts. I mention Cirina specifically because of her unique perspective on becoming a podcasting “newbie,” given her current video production work, her Hollywood experiences, and her radio background going back to Armed Forces Radio overseas.
To her, podcasting is a joyous and vibrant medium, that brings back what she loved best about terrestrial (non-satellite) radio before it became too corporate and creatively restrictive. It allows an interested, passionate individual to podcast about any topic of their choice to similarly interested listeners. And these can be anywhere on earth, listening at any time and place they want to hear their shows.
It’s exciting for the listener, hearing about relevant and riveting material, from someone they trust. But it’s no accident that it’s incredibly exciting for the podcast creator as well, and that there’s a buzz on the Expo floor and in podcasting gatherings worldwide.
We could all of us use some more of that mojo.
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6 comments
Tee is a force of nature, or maybe a leprechaun that got kicked off the Emerald Isle for using growth hormone. Either way, he’s got good will to wonderful excess, and I was lucky to snag him.
The best part of the Expo is meeting and networking with folks, which seemed to happen best, suprise, surprise, by attending the sessions and asking honest questions. It’d be hard to distinguish yourself and draw new folks to you, otherwise — it’s impractical to go peering around at everyone’s badges, and wondering if their shows were “interesting enough” to chat with them.
Ask questions at the mic, and afterwards, folks who’re like-minded introduce themselves to YOU.
Paul Colligan wrote an Expo tip in one of the mags: Talk to EVERYONE, you never know who that person sitting next to you is. Absolutely true, I’ve never given out so many business cards in my life.
The sessions themselves are awesome, every one was a winner from where I stood, and thankfully they were recorded and will be available for later review. Otherwise it’d be impossibly unfair to choose!
[Host’s comment: I’ve edited this comment of mine a bit, and removed a comment from an inappropriate poster. One of the duties you’ll have as a host - PB]
[Host’s addendum: What follows is a comment by Tim Bourquin, one of the co-organizers of the Expo, which I’ve only edited to blank out the name of the poster he was addressing, who’d gone over the line — no need to give any more publicity. One of the duties HE must perform as the Host of such an event - PB]
J -
You’re trying way too hard here. Everyone knows you were the “secret agent” guy and that you frightened several women who were concerned enough to contact show management.
You are the perfect example of marketing gone bad, and you refused to stop until we threatened to take your badge and throw you out of the event.
Tim
Peter! What fun at this years Expo and thanks to Tim and Emile for all that they are doing for us podcasters.
I’m busy organizing my sites and uploading content based on everything we are learning. Check out my temporary “placeholder” at www.peaspodcast.com and also my sister site at www.cataniaglobal.com
The best thing about this new venue for creativity is the renewed energy it is giving many of us. I came back from the convention with new ideas and a realization that the many years of celebrity interviews and entertainment news just may prove to be very interesting to people! How fun to get back to my radio roots and sit behind the microphone with you and the ever-vibrant Tee Morris.
I’m holding you to your promise to be a regular health/medical contributor to Peas in a Podcast. Enough for now, I’ve got some podcasting to do…oh, by the way, I’ll send news from the upcoming OnLine Market World convention in San Francisco. (I’m taking Jason Van Orden’s advice and generating more SEO weaponry for my business).
Happy podcasting!
Cirina Catania
Peter,
Great to see you in person. Thanks for the great questions and participation at my session.
I’ll be putting this in the next post/podcast, but what impressed me most about the show was how it reflected the maturation of podcasting as a medium.
I only attended the 2nd and 3rd Expo’s, but even to the eyes of this interested newbie, there was a progression from “Wow, how-to sessions! Like the Golden Age of Radio in spirit, but better!” to “How To Do It Efficiently Because We’re All Busy People” and “It’s Never About The Medium, It’s About Your Audience.”
If “Content Is King” was the fundamental mantra of Expo #2, “Provide VALUE To Your Audience” was the basic motto of this year’s Expo. Growing your audience, enhancing listener/subscriber loyalty and participation, social media tools…it all boils down to that. Or as Paul Colligan, Alex Mendossian, and Leesa Barnes might say, Find out what they want and need by asking them, then give it to them.
Even if that means using another medium — at least for a while — than podcasting, videocasting, or even blogging. Lots of presenters gave off the vibe of “Hey, give ‘em what they need, even if it’s not RSS.” When a medium’s frontfolk are cool with reminding you to reach your audience by whatever means necessary, even if it’s not theirs, you know they’re confident about their own value.
They know you’ll be back, and that they’ll still be here when you come around.
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