Make a quality medical podcast, without podcasting taking over your life.
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About

I designed MedSqod to fill an open niche in podcasting: helping individual or small group medical professionals wanting to podcast, as opposed to large institutions:

  • Can podcasting and blogging make your practice more efficient and profitable?
  • What gear, software, and webhosting services do you need, and what do they cost?
  • How much of a geek do you need to be to do this stuff?
  • And most importantly, How can medical podcasting and blogging help you attract new patients, retain existing ones, inform them about practice announcements and special services, and reach out to your colleagues and community, all without taking you away from your practice and the rest of your life?

Podcasting issues for busy “medpros” are actually issues for podcasters in general. MedSqod and its parent podcast, PodSqod, take aim at the next level of podcasting: creating quality, pro audio for the listener, while streamlining the production process to transparent levels for the podcaster.

The motto: A quality 20 minute podcast, done in 25 minutes.

Because healthcare is changing radically, physicians must embrace new information technologies, including podcasting, blogging, and social networking, to stay relevant and to keep and attract patients. With insurers shifting towards high deductible PPO’s that shunt more costs to patients, it’s inevitable that patients will become more cost conscious, and view their healthcare as any other consumer-based cost.

“Shopping and comparing” will occur on the Internet, and most physicians woefully under represent themselves on the Web, if they do so at all.

Part of my mission is showing interested medical folk How To Efficiently Make Quality Medical Podcasts, but the other half is a harder sell, but probably more important: convincing the rest of the medical Luddites to get on board this particular train.

I’m a full-time physician in California, specializing in Family Practice, with fellowship training in Sports Medicine. I’m also the office’s Medical Director, and serve as an Adjunct Professor at a nearby college, and medical adviser for their Athletic Training Program. In my massive amounts of spare time, I consult on medical IT and informatics, especially Electronic Medical Records, and polish this podcast.